Tuesday, May 20, 2008
Hello Kitty
Hello Kitty vaimustus kogub tuure... Nüüd on sellest kassist saanud Jaapani turismisaadik Hiinas.
Hiinas moodustab Kitty- nänn julgelt veerandi kogu lastele ja noortele mõeldud mänguasjade ja moekaupade valikust.
Hello Kitty on omamoodi Jaapani vastus USA Miki- hiirele.
Miks ei võiks Eesti saadik olla Lotte?
Originaaluudis (Associated Press) on siin:
— Hello Kitty — Japan's ubiquitous ambassador of cute — has built up an impressive resume over the years. The tourism ministry on Monday named Hello Kitty as its choice to represent the country in China and Hong Kong, two places where she is wildly popular among kids and young women.
Designed in 1974 by Sanrio, Hello Kitty first appeared on a plastic coin purse. Her image today has become one of the most powerful brands in the world, adorning some 50,000 products in 60 countries.
In China, Kitty-fever has already broken out.
A multi-million-dollar musical featuring Hello Kitty opened earlier this year in Beijing and is in the midst of a national tour. "Hello Kitty's Dream Light Fantasy" is then scheduled to travel to Malaysia, Singapore and the U.S. over its three-year run.
According to her official profile from Sanrio, Hello Kitty lives with her family in London. It does not mention how often she visits Japan.
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